I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.

What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?

  • egged [they/them, comrade/them]@hexbear.net
    link
    fedilink
    English
    arrow-up
    7
    ·
    1 year ago

    If you’re using desktop, SponsorBlock is a pretty good extension for this. Works for most browsers and auto-skips right over most sponsored segments. I don’t think YouTube is fighting this sort of adblock since it doesn’t actually target the “actual” ads, just skips to certain video times.