I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.
What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?
How does that work? Do these blockers somehow know which part of a video is sponsored material? Or is it crowd-sourced (for want of a better term) with people manually submitting reports of sponsored sections which are then applied for all users?
It’s user submitted as to where the blocks are, so a very new video won’t have it yet. One that’s been up for a while, and with enough votes, then yes.
Cool, thanks for the info.
Big channels will pretty much immediately have it in place for a new video
It’s all crowd-sourced.
Nice one, thanks