• eestileib@sh.itjust.works
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    1 year ago

    I doubt you’d be boiling the wort at a marketplace, even for small beer you’re looking at a week or more of ferment.

    Selling it from a tun at the market, having a characteristic dress (and probably call), is very consistent with European retail traditions. “Fishwives” were famous for their shrill, sharp calls for example.

    The modern equivalent I guess is the ice cream truck; they pretty much all have the same livery and play the same recorded organ tunes. Just imagine that approach for every product category.