X, the platform formerly known as Twitter, will begin charging new users $1 a year to access key features including the ability to tweet, reply, quote, repost, like, bookmark, and create lists, according to a source familiar with the matter. This change will go live today for new users in New Zealand and the Philippines.
Roughly 20 minutes after this story published, X’s Support account confirmed the details, writing that “this new test was developed to bolster our already successful efforts to reduce spam, manipulation of our platform and bot activity, while balancing platform accessibility with the small fee amount. It is not a profit driver.”
Starting today, we’re testing a new program (Not A Bot) in New Zealand and the Philippines. New, unverified accounts will be required to sign up for a $1 annual subscription to be able to post & interact with other posts. Within this test, existing users are not affected.
This new test was developed to bolster our already successful efforts to reduce spam, manipulation of our platform and bot activity, while balancing platform accessibility with the small fee amount. It is not a profit driver.
And so far, subscription options have proven to be the main solution that works at scale. — Support (@Support) October 17, 2023
The company published the “Not-a-Bot Terms and Conditions” today outlining its plan for a paid subscription service that gives users certain abilities on their platform, like posting content and interacting with other users. This program is different from X Premium, which offers more features like “Undo” and “Edit” for posts for $8 a month. Given the company’s tumultuous reputation under Musk, some users have voiced their hesitancy to turn over their credit card info.
X owner Elon Musk has long floated the idea of charging users $1 for the platform. During a livestreamed conversation with Israeli prime minister Benjamin Netanyahu last month, Musk said “It’s the only way I can think of to combat vast armies of bots.”
Shortly after the announcement, Musk tweeted that you can “read for free, but $1/year to write.”
“It’s the only way to fight bots without blocking real users,” Musk wrote. “This won’t stop bots completely, but it will be 1000X harder to manipulate the platform.”
X CEO Linda Yaccarino was asked last month onstage at Vox’s Code Conference about how going to a full subscription model on X will affect revenue, something that is now going live to users today. Yaccarino answered at the time, “Did he say that or did he say he’s thinking about it?”
I mean I get what they’re trying to do, but I feel like the people successfully making money with spam/bots will not really have a problem with that fee.
That’s because reducing the bot problem isn’t actually what they’re trying to do. They’re trying to patch the gaping hole in revenue that advertisers left in their exodus
Bots aren’t a “problem” for Twitter unless the advertisers think there are more of them than there are real users. But if you can convince advertisers that you’re reducing bots, while also not actually reducing bots, you’ve got a winning formula. Bots are reliable posters, they contribute a lot more than a regular user, and they make high-engagement tweets/posts/tweex that end up getting a lot of views, aka advertising opportunities.
Sure, but bots aren’t why advertisers pulled out of Twitter, and replacing the revenue that advertisers used to provide is the main motivator behind this change. Any other justification or claim by Musk is just his typical PR bullshit that people still seem to lap up like it’s the word of god
Insightful, thx.
At it’s peak twitter had 500million users. in 2022 twitter made 4.5bil in profit. Typically a 1% signup rate for a new paid service is considered really good and there is no way that there are still 500million users. Seems like it’s just a drop in the bucket.
Personally I think it’s yet another attempt to intentionally dismantle the company.
Twitter made 4.5 billion in revenue, not profit. They likely weren’t making profit yet, but either way we’re still not privy to the company’s exact profit before or after Musk’s takeover, and therefore aren’t privy to how much this charge would affect their margins.
If Musk wanted to dismantle Twitter he’d just shut it down. He owns the thing, he doesn’t need a secret plan to fuck it up he can just do it. He’s just flailing around trying to patch the holes in his $44 billion fuck up and leaning into his alt-right image of it
Twitter absolutely did not make $4.5bil profit in 2022 lol. They lost money.
It’s surprisingly hard to get a count of users. They’re not a public company any more, so don’t have to product quarterly earnings reports any more (which usually show the number of users). Just from the first page of Google results for “Twitter number of users”, some sites say they have 237 million users, some say 372 million, some say 528 million (way too high), some say 396 million.
Whatever the case, they’re the smallest major social media site. Even Pinterest is larger :)
Why does he not just start his own X branded bot farm to help keep Xittter afloat?