There are uses of AI that are proving to be more than black and white. While voice actors, have protested their performances being fed into AI against their will, we are now seeing an example of this being done, with permission, in a very unique case.
Should McLain get paid for it? Should McLain get a say in how her voice is used? That is the real issue with this stuff. The answers are not clear cut.
Yes and yes imo. A person’s voice is part of their likeness, and people should get to decide how their likeness is used and get paid for such usage.
Here’s a bigger challenge for you: Should Humphrey Bogart’s voice, likeness and mannerisms be public domain or controlled by his kin as part of his legacy? Do we have to wait as long as Disney forces us to for other IP materials?
That is a trickier question. My gut feeling is that while it makes sense for a person’s likeness to enter the public domain after they die, it feels a bit morbid and disrespectful for it to become possible to start running AI generated ads of a celebrity the day that they die. I hate how long copyright lasts now, but I feel like there should be at least some period after someone dies before their likeness enters the public domain. I don’t know how long that should be, but definitely shorter than copyright currently is (which should also be much shorter).
My other concern is that if studios can freely recreate dead celebrities then new talent won’t get a chance to make a name for themselves. Hollywood would much rather milk existing celebrities for every cent possible with AI (which is part of the reason for the SAG/AFTRA strike I guess). I don’t have an answer for this right now.
Yes and yes. It can get complicated but not in this case.
Think of it this way: make a televisión ad with any big movie star that’s still alive. Can you do it with them acting without paying? Nope. Can you do it with ai for either their voice, face or body instead of acting and not paying them, even if the movie studio owns a certain famous character? Nope, because the character + actor face belong to both the studio and the actor.
Because we live in a capitalist system in which everyone who is not a studio mogul has to scrimp and save to eat, yes, McLain shouldn’t have to beg on the street to stay fed and clothed. But then again the rest of us should not, and as I am incapable of earning money (in that I do a thing and someone compensates me for it) the capitalist system we live in would have me starve or succumb to the elements while I try to sleep on hostile architecture.
And while I don’t expect any concern for my personal welfare, it does mean my (economic) demand for a GlaDOS Digital Assistant comes to an early and tragic end, as does the demand for many other things, since the only way to earn money is by obligations to work for rich people. (And they hate most of us.)
So, while the system we have might allow for McLain to live, I won’t get to enjoy her work, or really anything, because it’s all about giving our resources to those who already hold the majority of them.
Once we have social systems that allow us all to have comfortable lives, McLain might be happy doing the work for the good of the community, and for the glory of fame, and not to be richer than the rest of us.
During the COVID-19 Lockdown of 2020, a lot of people were furloughed and didn’t get paychecks rather had to live on social benefits, many of whom took up hobbies that they really liked and could find a way to monetize, leading to the great resignation of 2021, which is one of the reasons we’re taking unions seriously right now, so I know that some people will do art for art’s sake when they don’t have to spend all their time slaving to someone else for their next meal.