Companies like Facebook and Google don’t sell user data. This is a common misconception that people keep repeating. Logically it doesn’t make sense: The data is what makes the company valuable, so they’re not going to give that away! If they did, Facebook would just buy Google’s data (and vice versa) and neither would have a competitive advantage any more.
Instead, they let advertisers target people based on data. For example, an advertiser can specify that their ad should be visible to people aged 20-25 that like computers and live in Los Angeles. You can access Facebook and Google’s ad management products and run your own ads, and see exactly the same system and data that advertisers see.
No not really imo, because selling localised advertising instead of the data itself means the advertisers are just as chained to the big platforms as the users. That’s the whole reason these platforms stay alive, because they keep both parties ‘hostage’
They need it if they want to make more money by selling granular data of their users.
Companies like Facebook and Google don’t sell user data. This is a common misconception that people keep repeating. Logically it doesn’t make sense: The data is what makes the company valuable, so they’re not going to give that away! If they did, Facebook would just buy Google’s data (and vice versa) and neither would have a competitive advantage any more.
Instead, they let advertisers target people based on data. For example, an advertiser can specify that their ad should be visible to people aged 20-25 that like computers and live in Los Angeles. You can access Facebook and Google’s ad management products and run your own ads, and see exactly the same system and data that advertisers see.
Tomato tomato
No not really imo, because selling localised advertising instead of the data itself means the advertisers are just as chained to the big platforms as the users. That’s the whole reason these platforms stay alive, because they keep both parties ‘hostage’
In both cases, the users are being commodified. I don’t really care about what is good for the advertisers.