Well tbf it make sense. Barbie would not have been anywhere close to as successful as it was if it wasn’t based on the hugely successful and popular barbie line of toys. It was the same with transformers…… and ninja turtles……and countless others. People know and love and have an existing connection to these brands, so they’re more likely to see a movie about them.
Movie companies exist to make money. At the moment superhero movies and nostalgia-bait movies (of which superhero movies are) make money. Now barbie proved that girls toy movies can make money, obviously they’re going to turn their attention there, where previously it was focussed on boys action figures and comics.
Well tbf it make sense. Barbie would not have been anywhere close to as successful as it was if it wasn’t based on the hugely successful and popular barbie line of toys. It was the same with transformers…… and ninja turtles……and countless others. People know and love and have an existing connection to these brands, so they’re more likely to see a movie about them.
Movie companies exist to make money. At the moment superhero movies and nostalgia-bait movies (of which superhero movies are) make money. Now barbie proved that girls toy movies can make money, obviously they’re going to turn their attention there, where previously it was focussed on boys action figures and comics.