Google is now rolling out a system where Chrome directly tracks your activity and shares its summary with advertisers.
Also Firefox is faster as of like two months ago.
It takes five minutes to switch browsers, and the difference is so little that you’ll often forget you did it.
Most of this can be easily imported from Chrome to Firefox. Mozilla has a guide on it and it’s pretty easy.
Settings will have to be redone, but I find that usually is pretty quick