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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
Just a reminder that if consumers hate it enough, they can have the power to change those decisions. If they or content or “don’t care” they are passively agreeing and allowing it continue. Let your voices be heard, share articles like the Mozilla investigating car companies that collect your sex life and biometrics. Let your representatives know.
The only thing that matters is voting with your wallet
The problem is all the other people voting the wrong way with their bigger wallets.
That’s business. Bmw isn’t a cost effective brand in the first place, so anyone on a budget shouldn’t complain in the first place
Mostly, but never discount the power of well-wielded shame
They didn’t feel shame, the bad PR caused people to do the aforementioned voting with their wallets.
The topic had moved to generalities; we were no discussing this specific case
Okay and, generally, companies are not motivated by shame, they register the financial/legal/regulatory impact as a result of their misdeeds being known.
That’s a non-nuanced take. A- properly wielded shame isn’t targeted at corporations usually, it’s targeted at the individual members responsible for corporations. B- corporate culture and “decorum” culture have made shame almost exclusively the domain of religion. Whatever example you’re thinking of as corporate shaming, that’s not what I’m referring to. I’m talking about the lost art of shame.
Rarely do decision makers have the latitude to make sweeping changes to corporate structure and direction based on their personal feelings. A board of directors would remove such leadership.
Give me an example of what you’re talking about then, if I’m off piste.
Got no examples for you. Doesn’t seem enough to justify not trying to me. I’m not of the bend over and take it mentality, I’m of the do anything we can do mentality.