A TV journalist I know helped shed some light on this.

He used to write about one article a week. Usually a review, sometimes an article article.

Nowadays, they have him write about seven “articles” a week, but six of them are SEO-optimized factoids. You know, those articles where you’re looking for the premiere date of a show, but they’re six sections long, the premiere date is the last section, and the first five sections look kind of like they were written by a human who hates his job? Yeah. They make actual journalists write those, and they want them written well, because Google’s idea of fixing the SEO race was to prioritize long articles and articles that look like they were written by humans.

So these articles are created by humans, they’re churned out fast, and they have a few sections represented by headers that directly answer common search terms / questions. The more common the question, the further the answer is buried down in the article.

These articles aren’t serious, so they expect you to get six of them done per week on top of your actual job, but they still want you to put effort in and write them well so they don’t look like chatgpt garbage, and so that, when people click on them, a fraction of a percent of those people actually stick around on the website and look at more ads.