Summary

Many Americans joining China’s social media platform RedNote are encountering strict censorship uncommon in Western platforms.

One non-binary user had a post asking if the platform welcomed gay people removed within hours.

Posts on LGBTQ+ topics, fitness photos, and sensitive cultural content have been censored, frustrating users unfamiliar with China’s moderation rules.

RedNote is hiring English-language moderators to handle the influx. While some users enjoy cultural exchange, others criticize restrictions.

Analysts see RedNote’s growth among US users as a soft power win for China.