They did exactly that, except they changed the name of the original subscription to “classic” and upgraded everyone to the more expensive plan without asking.
This is actually illegal in some countries, and I hope they get fined for it.
In addition to the basic plans getting Copilot rolled in, there are now additional “Basic,” “Personal Classic,” and “Family Classic” tiers without Copilot and “other advanced features” added for users who do not use AI in their workflows
Make the easy thing the better-for-sales thing, obviously.
But seriously, negative-approval has been a sales enabler for ever. People will often just roll over and accept it vs churning to something else. That’s why ‘loss-leader’ works, as people will start with one product and sunk-cost fallacy will keep them from churning as the vendor tightens the screw.
why not just do:
microsoft 365: 6.99
microsoft 365 + copilot: 9.99
Because they’re fucking stupid and thinks fucking over their customers brings in more profit.
Hey guys, let’s stop ending prices in .99 in our social interactions.
It’s a relic that only exists to take advantage of people’s psychology. We shouldn’t be doing the dirty work for corporations.
Here, let me help:
why not just do:
microsoft 365: $7
microsoft 365 + copilot: $10
Don’t type more so you can help businesses fool people into thinking prices are lower than they actually are.
They did exactly that, except they changed the name of the original subscription to “classic” and upgraded everyone to the more expensive plan without asking.
This is actually illegal in some countries, and I hope they get fined for it.
… second paragraph of the article:
You damn well know why they dont do that $$$
Make the easy thing the better-for-sales thing, obviously.
But seriously, negative-approval has been a sales enabler for ever. People will often just roll over and accept it vs churning to something else. That’s why ‘loss-leader’ works, as people will start with one product and sunk-cost fallacy will keep them from churning as the vendor tightens the screw.
Moar profit.