I know this has been discussed a lot across the fediverse already, but I recently learned about the Fogg Behaviour Model (FBM), and thought it would be interesting use it as a frame.
Basically, the model says that people change behaviour when they are motivated, have the ability, and are given the right prompt or nudge in the right direction.
How do we nudge people who are…
- In the top left, i.e. are motivated, but lack the ability to use privacy-friendly alternatives?
- Are in the bottom right, i.e. have the ability, but don’t care or have the motivation?
Unfortunately, my impression is that most people are in the bottom left, and think of the invasive surveillance of Big Tech like the weather; “I just have to deal with it”. How do we give these people the ability and motivation to escape the data vampires?
Motivation is high when asked, but no action is taken because of convenience, so the upper left corner is my guess. This phenomenon is called privacy paradox.
It’s the difficulty, Plain and simple.
I knew in the late 90’s what was coming, and have tried to minimize my own exposure, but family and friends just want the convenience.
I have a friend who specializes in network and data security and he uses all the privacy-invading garbage like Facebook, Instagram, Tiktok, etc, because “it’s convenient”. 🤦🏼
We need a simple, seamless solution to provide the features people want.
We have some of these things in Freedombox, CasaOS, and some OSS solutions, etc, but these are all beyond the skills of the average user. They’re even a big challenge for me, because I’m busy.
Though I’m working on a single-box solution for my family, and which provides backup to each other, media server, phone backup (mostly photos and videos), etc.
It’s pretty hard to do when phones are resistant to third party solutions.