It’s like they are trying to irritate people into canceling their accounts.
Imo, this one might actually be worse than the account sharing and cause people to quit. As soon as you have people messing around with their subscription version, it’s all too easy to just say “nah, I actually don’t want this anymore”.
That’s the thing that’s always bothered me about the online services. Sure, I can “buy” a movie or series or whatever, but I only have actual access to it so long as I still subscribe, the service has rights, and I have access (like, if I’m on a plane or ship, suddenly I can’t watch something).
If I download a copy, it’s mine for as long as the physical media lasts. I can keep it theoretically forever, I can put copies on my phone or the cloud, stream to my computer, my cousin’s tv, whatever.
I’ve been mostly content to license streaming media, since it’s convenient, and above board. But between everyone raising prices and pulling content so they can cut residuals. I’m really rather burnt out on the model.