I don’t get it
Food and cooking blogs have an intro paragraph where the writer describes how the recipe they are going to talk about is related to their life. This is a joke about trauma dumping and pivoting into a fun idea, this joke being about the vast emotional difference between making a lava cake and holding a loved one as they die.
It’s way more than a paragraph. And it’s stupid SEO bullshit.
I found one specifically with a lava cake recipe. Here’s how much there is before the recipe. And this is relatively short compared to some of what I’ve seen and also more on topic than a lot of them too.
https://www.seriouseats.com/flourless-chocolate-lava-cake-recipe
I’ve got a Firefox extension to remove all this shit. I like a short story about why it’s special, I hate 10 printed pages of SEO.
Recipe Filter is pretty great.
Here’s another version of this joke: https://www.youtube.com/watch?v=09W8bAUJD2Y
If you search for a recipe using a general purpose internet search engine, you’ll invariably find a website that has a multi-paragraph story which falls into two general formats:
If the recipe would be considered normal and domestic by 30 year old American white women, it’ll be a story about coming home from a wholesome day’s activity or visiting grandma or something like that and baking this good old fashioned cake.
If the recipe would be considered foreign and exotic by 30 year old American white women, it’ll be a story about traveling through exotic yet safe foreign nation and being served this dish at an authentic restaurant, occasionally lapsing into wikipedia-like fact dumping.
Either way it seems to be cynically designed to appeal strongly to middle class white chicks with wholesome, cozy stories, mentions of vacation, travel, family, colors and smells, etc. but in reality it’s even more cynically designed to appeal to search engines which want to see keyword laden yet naturalistic paragraphs rather than abbreviated lists of words like everyone wants in a fucking recipe.
The specific joke in this post is replacing the wholesome cozy Hallmark story that precedes a recipe with one of grief and tragedy, still a family-oriented story meant to tug at your heart strings, admittedly in a different direction. You almost think whatever idea cancer system is in place that makes up this stuff might actually do this.
The title text refers to the growing trend of dreading Thanksgiving meals with family, which…
That’s been a thing in American culture since I was a kid, but it seems to have changed a bit. When I was a kid, you’d often dread Thanksgiving or Christmas meals because Aunt Gerty is going to be passive aggressive about how the potatoes are cooked, and Grampa Joe is going to get into a whole goddamn thing about Josh’s pony tail, and Dad and uncle Charlie are going to argue about sports the whole time, the kids really don’t like boiled brussel sprouts but nothing about Grandma Jean’s personality has survived except a need for the kids to eat the goddamned brussel sprouts, but at least everyone will shut up during the store bought pumpkin pie. This is done because we “have” to.
Nowadays you’d dread family gathering meals because some of your relatives are Democrats, some of your relatives are Republicans, and they vividly hate each other and at least some of them own guns. “I’m not going to your father’s house, he said out loud he wants to kill our daughter.”
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Also, I’ve noticed people on Lemmy are more willing to just come out and say “I don’t get it” than other platforms; I saw one person just say “help” which is…interesting.
Two things:
- I was expecting a recipe at the end of that
- CUT YOUR HAIR, JOSH
i loved coming to your TED Talk!
Damn. Thanks. Can I keep you on retainer to explain all the weird internet memes I don’t get?
I’ll be around the Fediverse.
If LinkedIn was a recipe site, someone would definitely post this to show how they just powered through it and we should, too.
On that baker grindset.
Fun fact: the reason recipe books and blogs share these anecdotes is because you cannot copyright a recipe.
No, the reason is because it works better for search engine optimization, and also to display ads. A copyright wouldn’t protect the recipe from being stolen from the article.
Hi, web dev here -
The other guys correct. For big sites and most smaller ones, it’s because they can squeeze in SEO keywords and ad spots into their BS stories. Some smaller ones might do it cause “everyone else does it”, but the vast majority is just trying to improve recipe rankings, to the point that older recipes I’ve had bookmarked have had stories added to them years after upload.
Who told you that? The recipe is still there for you to just copy. The story doest help prevent it.
You can’t copyright the process of a recipe. This means that while recipes are copyrighted, you can get around this by rewriting the recipe using different words.
Need a therapist? Just start a recipe blog.
I’m convinced that the best way to store secrets is in a recipe blog. Credit card numbers, social security number, mother maiden name…
I would legitimately be down with a website that prefaces recipes with dark stories like this, instead of the mundane stuff about how your kid didn’t like to eat anything but then you made this and blah blah blah