Today I Learned@lemmy.worldEnglish · 10 months ago

TIL the WORLDS UGLIEST COLOUR has a name : PANTONE 448c

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TIL the WORLDS UGLIEST COLOUR has a name : PANTONE 448c

useless_modern_god

Today I Learned@lemmy.worldEnglish · 10 months ago

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👉The GUARDIAN article

Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the “ugliest colour in the world”, it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.

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The goal is literally to stop the cash flowing, the execution is to not fuck over current smokers.

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