Starting Friday, Europeans will see their online life change. People in the 27-nation European Union can alter some of what shows up when they search, scroll and share on the biggest social media platforms like TikTok, Instagram and Facebook and other tech giants like Google and Amazon.

I read this wondering if there would be something strange, or an overreaction. There’s nothing like that at all. It’s basically just a law that forces tech companies to respect people and their right to privacy. Most of it is common sense stuff that you think they should do without having to be told.

Then you remember that there’s money involved, and people think ethics are too expensive.

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    People in the 27-nation European Union can alter some of what shows up when they search, scroll and share on the biggest social media platforms like TikTok, Instagram and Facebook and other tech giants like Google and Amazon.

    Users should find it easier to report a post, video or comment that breaks the law or violates a platform’s rules so that it can be reviewed and taken down if required.

    To pinpoint the problem, people can choose from categories such as hate speech and harassment, suicide and self-harm, misinformation or frauds and scams.

    Google said it’s “expanding the scope” of its transparency reports by giving more information about how it handles content moderation for more of its services, including Search, Maps, Shopping and Play Store, without providing more details.

    The online retail giant said it invests “significantly in protecting our store from bad actors, illegal content and in creating a trustworthy shopping experience.

    Online fashion marketplace Zalando is setting up flagging systems, though it downplays the threat posed by its highly curated collection of designer clothes, bags and shoes.

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