Improving online advertising through product and infrastructure | The Mozilla Blog
blog.mozilla.org
LAURA CHAMBERS, CEO, MOZILLA CORPORATION As Mark shared in his blog, Mozilla is going to be more active in digital advertising. Our hypothesis is that we n

cross-posted from: https://lemmy.zip/post/23894598

Despite its emphasis on protecting privacy, Mozilla is moving towards integrating ads, backed by new infrastructure from their acquisition of Anonym. They claim this will maintain a balance between user control and online ad economics, using privacy-preserving tech. However, this shift appears to contradict Mozilla’s earlier stance of protecting users from invasive advertising practices, and it signals a change in their priorities.

  • flappy@lemm.ee
    1213·
    1 month ago

    So banning ublock origin lite from the addon store was malice, after all?

    That means they will drop MV2 as soon as Chrome ends the business/legacy support, since they were the alternative.

    • disguised_doge@kbin.earth
      18·
      1 month ago

      I think the ublock origin lite thing was a legitimate mistake, though I understand Mozilla’s depleting benefit of the doubt.

      • melroy@kbin.melroy.org
        6·
        1 month ago

        THe developer also don’t want to develop uBLock Origin Lite. Mozilla is sucking all energy out of people.

        • ReversalHatchery@beehaw.orgEnglish
          41·
          1 month ago

          of course they don’t want, it’s such an inferior addon that it’s almost useless for privacy. it’s little besides just visually hiding ads. but that’s the best that can be done on chrome

          • melroy@kbin.melroy.org
            3·
            1 month ago

            uh… no… The add-on was also developed for Firefox, which still have Manifest V2. Because of the headache of Mozilla, Hill decided to stop development for Mozilla and only release the latest (signed) add-on via github, without further updates. The developer just makes a statement that it’s getting so worse to develop for Firefox that he just doesn’t do it anymore.

            https://www.ghacks.net/2024/10/01/mozillas-massive-lapse-in-judgement-causes-clash-with-ublock-origin-developer/

            • ReversalHatchery@beehaw.orgEnglish
              1·
              1 month ago

              yes, it was made for Firefox too. did I say it wasn’t? but I think there was no real reason for anyone to use it on Firefox.

              • melroy@kbin.melroy.org
                2·
                1 month ago

                Well you said:

                but that’s the best that can be done on chrome

                And I think the best use of such a plugin is actually to use it on Firefox. Since Firefox (or Firefox forks) still support Manifest v2. So actually ad-blocks on Chrome are worse, because Google created Manifest v3, which sounds newer… but it ACTUALLY worse. Manifest v3 basically disallow developer to block ads effectively. Just in the name of kugh kugh ‘privacy’ or ‘security’… Don’t get fooled by Google here!!

                SO please do not use Google Chrome, they are killing ad-blockers by the introduction of Manifest v3. More info: https://www.xda-developers.com/google-chrome-manifest-v3-ad-blockers/

                • ReversalHatchery@beehaw.orgEnglish
                  2·
                  28 days ago

                  I agree with you, I think there might have been a misunderstanding.

                  Well you said:

                  but that’s the best that can be done on chrome

                  that’s true. what I wanted to mean is that I don’t think gorhill really wants to develop that addon (uBO Lite), as I can imagine he’s fed up with the limitations and how little he can do there. I don’t know he’s reason for developing it, though. Maybe as an experiment on what it could still accomplish.

                  And I think the best use of such a plugin is actually to use it on Firefox. Since Firefox (or Firefox forks) still support Manifest v2.

                  I’m a little confused here. we don’t need that plugin on Firefox, because we have the full capability version.

                  SO please do not use Google Chrome

                  I totally agree. That would be a huge downgrade. Not looking back, only forward, for FF forks and whatever the future may bring us.