Lionsgate has become the first significant Hollywood studio to go all-in on AI. The company today announced a “first-of-its-kind” partnership with AI research company Runway to create and train an exclusive new AI model based on its portfolio of film and tv content.
Lionsgate’s exclusive model will be used to generate what it calls “cinematic video” which can then be further iterated using Runway’s technology. The goal is to save money – “millions and millions of dollars” according to Lionsgate studio vice chairman Michael Burns – by having filmmakers and creators use its AI model to replace artists in production tasks such as storyboarding.
In corporate jargon terminology, Burns said that AI will be used to “develop cutting-edge, capital-efficient content creation opportunities.” He added that “several of our filmmakers are already excited about its potential applications to their pre-production and post-production process.”
There are movies which are literally made by storyboard. As in they storyboard out the entire thing very carefully and deliberately over a significant period of time before they start shooting and stick to that storyboard religiously. And it makes for really good movies in terms of cinematography.
You’re not going to get that with AI. That takes talking to an artist who understands what you’re saying and can make well-reasoned suggestions.