It’s a brand ambassador program. It’s not a review program. The entire point is to promote a product.
If you are hired specifically to promote a product, and you instead shit on the product, you don’t get hired in the future. It doesn’t take a rocket scientist for this one. The Verge, while including an actual explanation buried in the article, is massively editorializing the headline, to the point it’s not even really accurate anymore. They’re not threatening influencers, those are the stipulations to be part of a specific program to receive free product early with the express purpose of promoting it.
100% this is a non-story.
It’s a brand ambassador program. It’s not a review program. The entire point is to promote a product.
If you are hired specifically to promote a product, and you instead shit on the product, you don’t get hired in the future. It doesn’t take a rocket scientist for this one. The Verge, while including an actual explanation buried in the article, is massively editorializing the headline, to the point it’s not even really accurate anymore. They’re not threatening influencers, those are the stipulations to be part of a specific program to receive free product early with the express purpose of promoting it.
Yeah that headline is frankly ridiculous