Plunging U.S. revenue at X risks opening up a "massive hole" on its balance sheet that Musk needs to plug to stave off its financial collapse.

Musk’s repeated outbursts against advertisers have dried up the main source of revenue for the loss-making company formerly known as Twitter. A recent decision to sue them for heeding his own advice to not buy ads on the platform hasn’t helped. At some point, he will have to provide a fresh infusion of cash to salvage his $44 billion takeover.

  • SSJMarx@lemm.eeEnglish
    11·
    4 months ago

    I’m not so sure. The overlap between “people who would like a high end EV” and “people who won’t buy something associated with Musk” has to be pretty big. I imagine if Musk’s roll was reduced the Board would have to put some work in to rebuild their brand, though - maybe by really focusing hard on quality control and longer-than-standard warranties for a few years, the way Royal Enfield did to shake off their own reputation for shoddy workmanship and cheap parts. Then they could let “the Musk years” fade into history and retake their reputation as the Premuim American EV.