I’ve seen reports and studies that show products advertised as including / involving AI are off-putting to consumers. And this matches what almost every person I hear irl or online says. Regardless of whether they think that in the long-term AI will be useful, problematic or apocalyptic, nobody is impressed Spotify offering a “AI DJ” or “AI coffee machines”.
I understand that AI tech companies might want to promote their own AI products if they think there’s a market for them. And they might even try to create a market by hyping the possibilities of “AI”. But rebranding your existing service or algorithms as being AI seems like super dumb move, obviously stupid for tech literate people and off-putting / scary for others. Have they just completely misjudged the world’s enthusiasm for this buzzword? Or is there some other reason?
Yeah, we’re cynical but we have every right to be.
I use ChatGPT, Copilot, and image generators for different things and I’m generally not on board with the blind hate because it’s been nice to have an assistant that can do all these manial things. But honestly, I’ve gotten mixed results and don’t see this tech correcting its obvious problems. The latest ChatGPT-4o release was great with its web browser, images, and speech, but it still struggles with accuracy to a tangible degree. Or worse, other companies use it for the wrong things as a cash grab to change perfectly working products. Even the applications that do seem perfect for it are not.
For example, I can’t get Gemini to answer anything but simple questions about Google Docs without it getting confused and repeating the same thing. Copilot will sometimes reach conclusions wildly different from the sources it cites. ChatGPT will give you suboptimal code samples, be subtly wrong about the meaning of words in other languages, or suddenly forget part of my instructions. And now people are adding it to the fucking coffee machine for crying out loud. I’d have a different opinion if it were more accurate most of the time and genuinely useful, but using it more often only cements it in my mind as a secondary productivity tool rather than the main feature.
I hope the hype dies down and AI is seen as an afterthought enhancement rather than a stupid selling point. Anybody selling AI now looks clueless to me.