Elon Musk’s X just sued a nonprofit advertising group out of existence | CNN Business
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A major ad industry group is shutting down, days after Elon Musk-owned X filed a lawsuit that claimed the group illegally conspired to boycott advertising on his platform.

The group, Global Alliance for Responsible Media, also known as GARM, is a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content. GARM confirmed it is still planning to defend itself in court.

The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.

  • Sterile_Technique@lemmy.worldEnglish
    12·
    3 months ago

    nonprofit advertising group

    Watdafuq is a nonprofit advertising group? I’m assuming they weren’t just public service announcements…

    • gedaliyah@lemmy.worldOPM
      17·
      3 months ago

      Naw these things exist in every industry. At best, they coordinate compliance and best practices, but at worst they collude. It’s a non-profit association of for-profit companies.

    • ✺roguetrick✺@lemmy.world
      5·
      3 months ago

      Just a way to structure an organization so folks don’t have to pay taxes twice. You’d do the same to a lobbying organization.