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We’re on the AI grift train, catch up
Some exec probably over invested in this project and now they’re trying to push it through so they don’t have to call it a failure yet.
Ubisoft is run by people who are as greedy as they are dumb. They have no idea why their games succeed and genuinely do not understand that they are making the worst game business decisions since Square-Enix. They will not survive the next decade if they don’t adapt.
I really hope they don’t adapt and their IPs get sold to someone with 2 brain cells to rub together
This brings me hope Ubi might rot from within and collapse. And some nice Lemming will buy all their IP for a song and release it with a copyleft license.
The nice lemming will likely be either EA or Microsoft. I’m not hopeful for either of these companies to do anything positive with it.
If steam were to buy it that means there might be some light left at the end of that tunnel. Though I fear what will happen if steam changes owners inevitably…
lol
What year is this?
Ubisoft web3 technical director
Bruh
Didn’t Ubisoft used to be good…What happened to them?
“Omg we need to make more money for our investors!” and then they hire a bunch of consultants who sell them on bullshit like NFTs instead of making good games.
MBAs is what happened.
…when?
They were one of my favorites over 20 years ago. I played many of their games: Splinter Cell, Beyond Good & Evil, Child of Light, Assassin’s Creed. I never played Far Cry, Prince of Persia, or got heavily into Rayman, but they certainly did make many gems.
Then somewhere around 10-15 years ago, they enshittified.
Now they’re an evil and anti-consumer corporation. I don’t buy their games anymore, which is a shame because I’d love the Beyond Good & Evil remaster and the upcoming sequel. I’d love to play Immortals Fenyx Rising. But their track record shows they will only release games that are: “safe” copy-and-paste games, not innovative, unoriginal, loaded with micro transactions and predatory telemetry, and equipped with DRM and kill switches.
Why purchase and play Immortals Fenyx Rising when in 10 years they’ll just take it away from me? Such a shame. I won’t participate in Ubisoft games anymore unless they course correct (read: They will never course correct).
Have you looked at the Stop Killing Games campaign?
This needs to be known more
Did you just wake up from a time capsule? Ubisoft hasn’t been good for over 10 years.
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Stop trying to make Fetch happen!
lol too late to the party, so late by now everyone knows it was a scam. get on the AI train before it leaves Ubi. Or was it some stupid shareholders idea “AI is too expensive lets try to revive NFTs and squeeze some juice out of it”
Stop trying to make
”fetch”NFTs happenThere is nothing wrong with the core technology of using a blockchain token as a validator in a game.
True, but the problem is that there is no point to do it. Just use a database. Games are already centralized. Why bother?
Unless the big gaming companies come together and develop a system that would allow you, for example, to get skins in rainbow six siege and use them in battlefield or call of duty (which is almost impossible to build anyways because of different engines, model formats etc), there is absolutely no reason to have any decentralised crypto/nft bullshit involved.
More or less there are 2 clear use-cases: Foss trade system not centrally controlled by the game, and cross-game usage of a token. Neither is reliably implemented by a single company or centralized db.
