For me it is when companies/services market themselves as donating to XYZ cause if I buy their product. If they want to donate, they should have already done that with the money they have. Asking me to give them profit so that they can donate is so obviously pretentious.
My vote too. It’s crazy, nothing can be trusted when it relies on ads. Everyone likes to think it doesn’t work on them or is worth the free content but they are wrong and it isn’t.