I talked to a Baskin Robins ice cream shop manager during a summer (not peak time for the disease) in the pandemic who was wearing a mask (surgical, not the N95 variety) and asked him when he planned to stop, and he had an interesting point. He said that it was that some customers got upset if they saw someone working at the store not wearing one, that it affected their sales. It sounded like for him, it wasn’t so much whether-or-not he thought that the mask was providing much of a benefit, but a straightforward computation as to what brought in customers: like, if he could get more sales by wearing a fluorescent outfit, he’d wear fluorescent.