In the first quarter of 2024, Meta made $36.45 billion dollars - $12.37 billion dollars of which was pure profit. Though the company no longer reports daily active users, it now uses another metric: “family daily active people.” This number refers to “registered and logged-in users of one or more of Facebook’s Family products who visited at least one of these products on a particular day.”

This quiet, seemingly innocent change to how Meta reports growth is significant insofar as it will no longer have to report its Daily Active or Monthly active users, meaning that the only source of truth in Meta’s growth story is a vague growth metric that could be manipulated to mean just about anything. Three billion “daily active people” across Meta’s “family” combines WhatsApp, Instagram, Facebook, Facebook Messenger (which I’m confident it counts separately), Oculus, and Threads.

  • YⓄ乙
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    6 months ago

    Companies whose shares are trading above $100 will never die.

    Articles like this are just clickbait. Fb provides a services and many ignorant people do use it everyday. They have fb services running in all the major smartphones even after you delete the app as general public don’t know how to remove the service.

    So yeah, fb will never die