Four years after the toilet paper shortage of 2020, bidet converts say they’re never going back

While the toilet paper shortages that hit the United States during pandemic lockdowns in the spring of 2020 ultimately eased up, they’ve had a lasting impact on one industry: the bidet business.

“The industry here in the U.S. just blew up. You couldn’t get a bidet if you wanted to,” says James Lin, founder of BidetKing.com, an online marketplace for all varieties of the bathroom appliance. “We all sold out. … There was a huge scramble to get more.”