Kellogg’s is desperate to save Tony the Tiger and Toucan Sam from Mexico’s healthy food rules — rules the U.S. may soon copy.

Kellogg’s is waging a war here over Tigre Toño and Sam el Tucán.

A 2019 policy requires companies that make unhealthy foods to include warning labels on the front of any boxes they sell in Mexico to educate consumers about things like excess sugar and fat. Any food with a warning label — like Kellogg’s Fruit Loops or its Frosted Flakes, which typically contain more than 37 grams of added sugar in a 100-gram serving — is also banned from including a mascot on its packaging.

  • Zagorath
    1·
    1 year ago

    Rice bubbles and corn flakes are also fine enough sugar wise, both are below 10%

    Oh huh. Both of those are the ones I first think of when I think “sugary cereal”. They’re what I might buy occasionally as a treat. Are people actually buying and eating as their main cereal the ultra-sweet cereals like Crispix and Frosted Flakes? 🤢