Improving online advertising through product and infrastructure | The Mozilla Blog
blog.mozilla.org
LAURA CHAMBERS, CEO, MOZILLA CORPORATION As Mark shared in his blog, Mozilla is going to be more active in digital advertising. Our hypothesis is that we n

Despite its emphasis on protecting privacy, Mozilla is moving towards integrating ads, backed by new infrastructure from their acquisition of Anonym. They claim this will maintain a balance between user control and online ad economics, using privacy-preserving tech. However, this shift appears to contradict Mozilla’s earlier stance of protecting users from invasive advertising practices, and it signals a change in their priorities.

  • zurohkiEnglish
    1·
    7 hours ago

    Whatever compromise anyone tries to come up with will be ignored and exploited as hard as advertisers possibly can.

    A compromise that actually works would depend on advertisers actually complying. The advertisers that do will be vastly outnumbered by the advertisers that don’t.

    So we’re getting the arms race either way.