I don’t pay for the video, I pay for the shipping but as it’s gotten worse, the streaming makes it sticky. I’ve considered cancelling other services and rotating but tended to keep prime. As the shipping has gotten worse and the video will now have ads it means Amazon will now get rotated out. So probably I’ll buy less and cancel my subscriptions for deliveries. So that extra $3 will cost them lost more. I assume they worked the numbers and most people won’t cancel. I wonder how much the loss in sales will be affected by the customers that do cancel.