• oroboros@sh.itjust.works
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    1 year ago

    Clear fans of P.T. Barnum

    The Art of Money Getting: Use The Best Tools

    Men in engaging employees should be careful to get the best. Understand, you cannot have too good tools to work with, and there is no tool you should be so particular about as living tools. If you get a good one, it is better to keep him, than keep changing. He learns something every day; and you are benefited by the experience he acquires. He is worth more to you this year than last, and he is the last man to part with, provided his habits are good, and he continues faithful. If, as he gets more valuable, he demands an exorbitant increase of salary; on the supposition that you can’t do without him, let him go. Whenever I have such an employee, I always discharge him; first, to convince him that his place may be supplied, and second, because he is good for nothing if he thinks he is invaluable and cannot be spared.

    Scum is timeless

  • devil_d0c@lemmy.world
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    1 year ago

    No this is about money.

    In 15 years there won’t be any live action “big budget” movies anymore, they will be generated using ai models and licensing the likeness of actors.

    The fact that they are eating 500M right now means that they are confident in their models, hence my 15 year prediction.

    • iforgotmyinstance@lemmy.world
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      1 year ago

      We’ve been here before and it’s a bluff. The capabilities of AI and future AI are specious at best and untested at worst.

      The root of this issue is the fact that we have publicly traded companies at all. WB can weather actions from other persons all it wants, but it can’t capitulate to workers because of their obligation to the shareholders. All this would be over in a heartbeat if shareholders got together and demanded WB seek a resolution.

      • tryptaminev 🇵🇸 🇺🇦 🇪🇺@feddit.de
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        1 year ago

        That i find a weird way of the Americans. The company is supposed to deny workers proper compensation and liveable working conditions, so the shareholders make more money shortly, or not even that because of the loss incurred by strikes?

        Now they are basically advertising to everyone: “please work somewhere else. dont work here. we are a shit employer and you will get fucked”

        With that they’ll jeopardize their company over the next decade. We all saw with Twitter how fast a company can be run into the ground, when the workers are getting fucked over too much.

        • stewie3128@lemmy.ml
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          1 year ago

          American corporate executive culture is really toxic, but even worse is the fact that in the US, publicly-traded companies (and the boards thereof) have a legal fiduciary responsibility to act in the best interests of their shareholders and no one else. Not the workers, not the greater good, not even the company itself.

    • hglman@lemmy.ml
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      1 year ago

      Nah, the history of labor relations is the owner’s willingness to implode things. Like when the deli at walmart formed a union and walmarts response was to stop having delis. They lost a lot of money, but they would rather lose than share.

      • usualsuspect191@lemmy.ca
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        1 year ago

        They likely did the math and the potential loss of money if unionization took hold and shutting it down is the better financial option in the long run.

        • greenskye@lemm.ee
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          1 year ago

          ‘They did the math’ implies a level of competence and foresight that I think it’s foolish to ascribe to the rich. They are humans, just like anyone. They are not perfect and they make mistakes. They certainly don’t all exhaustively analyze every decision to maximize profits. Many of them are just arrogant and go with how they feel. Even those that might do a bit of research are hampered by the yes-men they surround themselves with.

          Lots and lots of companies make decisions solely because some execs ego was involved.

        • hglman@lemmy.ml
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          1 year ago

          No one can do that math; that’s nonsense. They knew they might have to share and did what any money-addicted psychopath does and hurt everyone to win.

      • stewie3128@lemmy.ml
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        1 year ago

        I think they wanted to stop the spread of unions to other parts of Walmart, which could cost them some unknown amount of money.

    • Ech@lemm.ee
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      1 year ago

      I do not buy the “everything will be AI” bit, but this is 100% about the money (which, to be clear, is also power). Employees are forced to think short term just to survive, but (smart) companies think much, much longer. They look at “+$xx million/year” and they see that times an indeterminate amount of years into the future. On those time scales, losing $500m once to stop it is a bargain to them.

      • WhiskyTangoFoxtrot@lemmy.world
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        1 year ago

        The thing is, they lost a tonne of money during the COVID lockdowns, then after one decent recovery year in 2022 they lost even more from the 2023 flops, and now they’re losing money from the strike. After a while it starts to add up.

    • ShittyBeatlesFCPres@lemmy.world
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      1 year ago

      I think I’d predict A.I. will replace the business side of the film industry long before it can handle writing a decent script, much less generate a whole coherent movie. But if the models are that amazing in 15 years, I can imagine a scenario where it lowers production costs to the point directors don’t need a studio anymore.

      Like imagine A.I. models can’t make a whole film but a director and writer can use A.I. tools to provide prompts and the script text to generate the scenes and easily add CGI effects. If “Adobe Film Director” or whatever can handle that and only costs $1000/year, who needs producers and distribution and all that?

      • The problem with AI is, that it tends to go for the “average” or “middle ground” solution. Also if we start seeing more and more AI movies, the models would learn off other AI generated content and that will degenerate them. It is AI inbreeding.

        These things are kind of fundamental to the way machine learning works, because at heart it is statistics.

        So either they will generate new movies, that are just reskins of other movies with ever more boring plots. Or they will still need actual writers and actors. Now i know hollywood is doing a lot of the first already. But without actual creativity, bringing along new ideas and starting new franchises, eventually it will get boring even for the most diehard marvel fan.

    • JohnDClay@sh.itjust.works
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      1 year ago

      ai models and licensing the likeness of actors

      One of the things the studios are wanting to do is not even need to licence the actors (especially background actors) to use them for their AI.

    • Xusies@lemmy.world
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      1 year ago

      The difference is the $500m loss will continue to accrue and continue into 2024 so long as the strikes continue, while that $47m will stay relatively constant. And that $47m may be yearly, but that’s $47m out of their $500m+ earnings, per year.

      • rjthyen@lemm.ee
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        1 year ago

        I think they are estimating profit of 10-13 billion this year unless that figure was revenue. 500 and 47 million aren’t even that relevant

        • Unaware7013@kbin.social
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          1 year ago

          That’s still like a 5% hit in just a few months. That’s going to increase the longer this goes on, and its going to accelerate as they start to run out of projects at the end of the pipelines.

        • Resonosity@lemmy.ca
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          1 year ago

          $500m out of a $10b profit is 5% loss. It it gets up to $1b out of $10b, then that’s a 10% loss. I’m not sure you can say that’s not irrelevant. These businesses are losing tons of money.

          • rjthyen@lemm.ee
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            1 year ago

            It’s more of a comment on the production companies saying they came afford to meet strikers’ demands yet can report numbers like that to their shareholders.

    • MindSkipperBro12@lemmy.world
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      1 year ago

      And also it’s out of principle, same reason why the Federal Government will move Earth and Heaven when someone evades their taxes, no matter how little.

      • sadreality@kbin.social
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        1 year ago

        Fake news… Rich people evade taxes and government been doing jack shit for decades.

        Although IRS did announce today they will go after 1600 million aires and their partnerships used for tax evasion

      • Taxes are set in laws and lawmakers are elected representatives.

        So they are enforcing rules, that the people agreed on. The equivalent of that for private businesses would be a union contract. Which is the thing WB is denying the workers.

    • gerbler@lemmy.world
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      1 year ago

      Forgetting of course that that $47m / year will result in the retention and addition of top talent which will itself likely result in higher studio profits.

  • xantoxis@lemmy.world
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    1 year ago

    Say it louder for those in the back:

    They care about power. Not money.

    They have more money than they know what to do with, but without total power, they’ll lose everything.

  • rjthyen@lemm.ee
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    1 year ago

    I haven’t read into it enough to know this for a fact, but I believe that loss isn’t even real. Probably their estimation of what they’ll miss out on this year by pushing Dune 2 to 2024. They’ll make it back.

    • SpaceCowboy@lemmy.ca
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      1 year ago

      That doesn’t make sense. So if not for the strike, they could make the money from Dune 2 this year and next year make money from a movie they made this year. But with the strike, they have to choose between making money this year or next year, instead of making money both years.

      They’re losing a lot of money from this.

      • rjthyen@lemm.ee
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        1 year ago

        I’m not saying they aren’t losing anything, but the true number will be smaller than what they are saying long term. They’ll still have plenty of movies in post production to release next year, and probably plenty ready to go once a deal is made with SAG. They’ll prioritize a deal with the actors once there’s risk a film they’ve invested in will need to be cancelled entirely unless a deal it’s done and can wait on the writers until their isn’t a script to be found, but they’ll still probably recoup the bulk of the lost earnings directly. TV production is probably feeling a true loss more directly and are hurt more immediately by the writer’s strike.

        Warner Bros are expecting 10.5-11 billion in revenue this year even with the strike so they are fine with waiting.

        • SpaceCowboy@lemmy.ca
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          1 year ago

          Delaying Dune 2 means one less weekend for another movie next year. Sure they could release multiple movies in the same weekend, hope for a Barbieheimer type thing to happen again, but it seems more likely that’s something like that will decrease revenue.

          Not having actors or writers creates a bottleneck. Yeah they can do post production on the stuff they’ve shot already. But nothing new is coming down the pipeline. Are you saying they’ll do post at the same time they’re shooting after the strike ends?

          Warner Bros are expecting 10.5-11 billion in revenue

          If money is nothing to them then why don’t they simply pay the writers and actors more? The point is the money they’re losing is more than the money they’d have to pay out.

  • WhiskyTangoFoxtrot@lemmy.world
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    1 year ago

    This is 2023 earnings. Nearly all of the movies released in 2023 would have already been scripted and shot by the time the strike started. The real hit will be in 2024 and beyond.

  • Obinice@lemmy.world
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    1 year ago

    We’re they only asking for 47 million as a ONE TIME fee? If so, this seems silly, yes. Assuming it’s entirely about money and the workers don’t get any other extra rights.

    However, if it’s an ongoing thing, or if the workers end up with better rights and contracts in perpetuity, this is worth a LOT more than a few million. They’ll spend anything they have to on this, and save money in the long run.

    • So the workers will start to leave and only come back if the individually agreed salary is higher. They will still lose that money or permanently lose the workers. But on top of that they’ll lose all the money from the strike.

      It is in businesses own best interest to pay wages high enough, that their workers are happy to stay and do their best. You know the Henry Ford paying his workers enough to buy his cars thing.