Infiniti Wants You To Know That It Has A New Smell - The Autopian
www.theautopian.com
Facing a relative drought of new product, Infiniti is turning to fragrance in an attempt to elicit excitement. Sort of like pheromones.
  • UltimoGato@kbin.social
    1·
    1 year ago

    I do not understand Infiniti. They were absolutely killing it and then decided to just do the opposite one day?

  • cordlessmodem@lemmy.worldEnglish
    1·
    1 year ago

    Sort of like pheromones.

    Getting mysteriously horny during the test drive

    Better yet getting mysteriously aggressive smelling a rival and wanting to fight the car.

  • SpaceNoodle@lemmy.worldEnglish
    0·
    1 year ago

    I guess they had to resort to something to differentiate it from all the identically car-shaped cars out there.

    Probably needs a re-stinking every week for $299.

    • crr10@lemmy.worldEnglish
      1·
      1 year ago

      Article says the smell won’t even be in the cars, it’ll be in the showrooms. Because THATS what Infiniti needs to turn things around 🙄