Smaller subscription deals and the underperformance of certain titles have had a severe impact on Devolver and TinyBuild, says stockbroking firm Goodbody.
Both companies floated at the peak of the games business in 2021 and have seen their share prices plummet over the past two years. Devolver has seen its share price drop 92% since its peak in January 2022, while TinyBuild’s has fallen 95%
“We have seen from Devolver and TinyBuild that subscription is under pressure at the moment,” says Patrick O’Donnell, technology and video gaming analyst at Goodbody.
"The cheques coming from Sony and Microsoft are just not as big as they were. And that creates problems if you’re concentrated on that side of the market.
“TinyBuild, of all of them, was most exposed. Devolver was exposed, but not quite as much.”
Whoa, subscription models hurt smaller games? Whoever could have seen this coming?
Glances at spotify.
No-one could have predicted this!
Why did a lot of indie devs flock to gamepass’s defense then?
Likely because when the big games weren’t part of it yet, they were getting good payouts.
But as soon as you throw in one elephant into the pool, let alone a dozen, the rest of the swimmers are gonna have a lot less water to swim in.
I have gamepass but I also use to be a regular Destiny player. A single time sink like Destiny can leave very little time for anything else. Since I stopped playing Destiny I have been playing a lot more indie games.
Cause a lot of indie devs are also idiots when it comes to business decisions. Many (especially solo devs) didn’t get into the industry to make boatloads of money; they are often creative types who are passionate about their work.
Probably same reason they defended being bought off by epic for exclusivity, short term stability at the cost of long term survivability.
Indie devs are probably gonna get their bread now and think about the future later. They don’t know if they can get a single game out.
Did those devs already have a deal in place? Were they hoping to get a good deal in the future?
What were those devs saying when they defended Gamepass?
A lot of gaming sites asked developers whose games were on GamePass what they thought of it, and the answer was predictable. Like, nobody is going to ill talk the provider of the service their game is on.
Other developers didn’t speak ill of it because of the fear of burning bridges, I suppose.
The Game Bakers (Furi, Haven) talked about their difficult relationship with GP on Vice (LINK).
“Game Pass is such a fantastic platform for players,” said Leprince, “so there are possibly more Xbox players than ever interested in indie games. Unfortunately, without Game Pass, it is also very hard for many indie games to be visible on Xbox.”
Basically, the problem with a subscription service such as GP is that it cannibalizes other games’ sales outside the service itself. And since you are not guaranteed to land on GP, developing a game Xbox may be more of a gamble than it is on other platforms. I fear this may become the norm as more subscription services are rolled out and start encroaching the market.
There’s also the problem with founding. Furi sold 78% of its copies through PS+, yet only one third of its budget was paid by Sony for the deal. Developers have to decide whether they need less money immediately, or potentially more money down the line; but for indie developers, sometimes there is no choice: they either accept the deal, or shut down because they don’t have the founding to complete their next game.
I really like the Vice article I linked because it’s one of the very few who tried to analyze the situation impartially, with data backing it up. Most of the other industry journalists at the time were like “GP is the future! Gamers spend less and everyone gains more money!!1!”, parroting Spencer’s bullshit.
Whoa, subscription models hurt smaller games? Whoever could have seen this coming?
Subscription models help a lot of small games though.
I always wondered if thats really true for smaller musicians . I mean you get bigger share of subscription money without label and you should come out on top over cd eventualy if pepole are listening to your music. The only diffrence being that you get your money over time instead of an imidieate boost. I get this feeling its just the case of more music being made than ever before.
Also how does revenue sharing works in case of games. In case of music its pretty easy but in case of games i am not sure how that works.
In the case of both, how fair it is, depends on payment model. At least spotify is grossly unfair, to the point that there is an entire industry around bot farming plays to drain money from the payment pool.
As for game subscriptions, I’ve not looked into it much, but I know Apple’s service at least is based on hours played, which has resulted in some games on the service attempting to stretch out their playtime using things like mandatory grinding to progress in their games. With this model, developers can literally shoot themselves in the foot financially, by allowing the player to sprint. It’s stupid.
Games can’t be reduced to that simple a value. You can get the same amount of hours out of God of War as you can Binding of Isaac, but their production and purchase costs, are not, and should not, be the same.
Hmm yeach ive heard that spotify aproach is kinda shitty and allows music boosting by bots. But at least tidal as far as i know is fair in that regard. basing the revenue based on hours played im game is fairly shitty. Actually Given the games specific i wonder what would actually be fair ( actually i know what would be fair. Microsoft buying the games that you downloaded straight up and paying the current price,but i really doubt it would be sustainable ).
Unfortunately, basically no game on these services, will ever get what a customer paying full price would net them.
The same goes for music. There’s simply less money to go around in the subscription model.
Hmm with the game i agree but with the music i basicaly buy a full cd every month. And i doubt pepole were buying a cd every month. The only controversy to me here is the revenue sharing model which seems to be shitty on some of the platforms( like Spotify wich i would probably ditch for tidal if not for the amazing discver weekly )
Right but that has the same problem as video game pricing. Ten bucks is a lot less than it used to be.
And do you listen to just one album a month? I don’t think so.
They are in a no-win situation. If they aren’t making enough from subscriptions they can pull their games, but then they lose a massive amount of marketing and visibility. Much like Spotify and other streaming services, smaller artists just aren’t making much from these. And with the way that contracts and subscription fatigue works, it’s unlikely a competitor is going to be able to offer better deals while also attracting sufficient customers.
The win comes later once gamepass gets netflix’d. It’ll only go on like this for so long before there’s UbiPass and EAccess and Sony Prime and so on and so forth. Then a few years after that, when the services finally get pushed back against and die, everyone who just kept buying games on steam/gog/itch/whatever (or pirating) just keeps on not paying sub fees. Like nothing ever happened.
My impression of this comment read like us vs them (subscribers vs buyers) to me which I don’t think realistic. They aren’t mutually exclusive.
There are games that may be too short or don’t have much repeatability that people better off renting than buying.
Subscriptions and those that use them are a worse deal for indie devs, and it only becomes an even worse deal as big name publishers put their new AAA games in the subscription and demand a proportionate slice of the pie.
My opinion / analysis of the situation is that it’s only going to get worse for non-AAA and non-backed indies as “$180 a year gets me aaaaallll thiiiiiis, why would I spend a whole month’s of gamepass on your one game” becomes more and more common.
Furthermore, there was never a world where Netflix stayed as “$15/mo for everything”. Other corps want their own Netflixes. So they pull their content and put out another subscription. There’s no world where MS Gamepass stays the only subscription-based game service in town, and when users are paying for three gamepasses, they’re even less likely to buy a cool game that’s lacking AAA polish for $10.
However, unlike movies and TV, no game has really become exclusive to Gamepass (some tried with Stadia, which thankfully died). There are shows that were exclusive to HBO Max that cannot be legally acquired anymore. Players that want some degree of ownership of their games can buy them on Steam/Epic, or if they want full ownership of their games they can buy them DRM-Free like on GOG. Those guys can keep on doing that through the rise of the “wow it’s genuinely a good deal” gamepass, the “more corporations want their own gamepass” phase, the “prices go up and quality goes down now that we’ve got an audience” phase, and the “service is going away forever” phase.
It’s game buyers that’ll keep indie games alive. Subscription models are a poisoned treat that benefit indie games right now but are already shifting to be a huge blow to the indie game scene.
I think the games generaly wont go into subscription only simply beacuse of how much time they take. You speak as if 180$ is a good deal but a lot of pepole do not play enough to justify spending 180$ on gamepass ( of course if you play online on consoles the equation works a little diffrent beacuse of their shitty practice of paid online but thats another matter ). Its not music that is consumed repetivly in massive amounts or to a lesser extent tv and film industry. Games take an awful lot of time amd many of the best ones are free to play already( Path of Exile )
i say $180 a year because it sounds like less of a “good deal”. More people are willing to write off “$15 a month” than they are “$180 a year”.
A well thought out answer.
I see your points, which I mostly agree. I think at one point, but there are also Indies games that may hardly see any penny without the exposition of the subscription as well. There are games like Chain of Echoes that I bought after playing it on GP just because I like it so much that I want to support the devs and wouldn’t have buy it in the first place had it not included with GP, but this may be a rare case or just a matter of releasing a demo.
Rockstar had their games on GP for a short period then pull them from the platform repeatedly for a while, I guess they intended for people to use GP to demo their game. Not sure how that work out for them.
Yeah, no.
This we will own nothing and be happy for it is exactly what got the world into it’s current mess and it really makes to many investor groups salvate at the thought of it.
He has a point where eventually these companies that have merged and want to run their own subscription is gonna kill this and people’s wallet for most of the money to go to the major players and devs anyways.
I’m sure Epic would love to have a subscription bundle and it would absolutely dry up money for indie studios unless they have private cash flow
The win comes later once gamepass gets netflix’d. It’ll only go on like this for so long before there’s UbiPass and EAccess and Sony Prime and so on and so forth.
There already are Ubisoft and EA and Sony subscription servies…
Capitalism only working well for the top dogs while the rest has to fight for the crumbs? Unheard of…
That’s simply the Pareto distribution in action, or sturgeon’s law.
Most games aren’t that good and will not make a lot of money.
Alternatively, small publishers that haven’t had a hit in a while are suffering.
Yeah i see some defense of the studios in the comments but Devolver hasn’t released something I’ve heard of since the first Good Neighbor outside of potion craft and I only know that one because an off-handed recommendation from a friend l. Not to say I’m some penultimate opinion on games, but if your stuff doesn’t make waves I’m assuming you won’t get money.
Like, everyone wants a Stardew Valley, but only 1/10000000 indie games will receive that kind of love and only 1/100000 indie games would even deserve it. Some are legitimately awesome and present unique gameplay you can’t find anywhere else, and the rest, is shit. It’s poorly designed or implemented, it’s dated, or it’s another super generic RPG Maker level of game and those were NOT going to sell well anyway.
I dont know what the alternative is, but what it is now is shit.
Devolver has their hands on a ton of indie games. I’m surprised you haven’t heard of Loop Hero, Deaths Door, Trek to Yomi, or Cult of the Lamb. Out of the Indie studios, they seem like the most likely to be able to push pass this.
*push past this
Turns out I didn’t scroll down long enough. I felt like it had been 5 minutes of flying through and didn’t get that far.
Yeah, if they’re not getting paid well for those hits, then absolutely that’s horse shit for them.
All they gotta do is make a cult of the lamb 2 and they’ll be rich
The problem is publicly traded game companies.
I believe in Volvy. He will handle this.
