I can always just… not browse there though.
No scrolling, no ad, no engagement.

They’re about to test the load-bearing capacity of all your normie friends and all the cool celebrities/hot thirst traps being on there. The end goal is a slot machine which shows only ads almost all the time, occasionally delivering a payoff of social or parasocial connection to someone you care about, but only enough to keep the majority of users hooked.

I deleted my account ages ago, so I don’t care.

Isn’t the harvested data making enough money for them?