They sold $1.3 million of monitors with this tactic, according to the article. So the fine is not that unreasonable, relative to what we usually see.

However, I think it should be about 20 times larger. Only 5x the revenue is not enough of a deterrent, because it’s not likely they get caught anywhere near one in five times. If a person steals $500, fining them $2500 and letting them go would be absurd.

These fines should be a “holy shit we fucked up really bad” situation with CEO and the whole board getting a 4 am call. Not a “whatever, back to business” situation.